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Measure Referral Loop Success

MediumMetrics00:00
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Your question is Measure Referral Loop Success. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You're working on a product with a built-in referral flow and want to know whether the loop is actually creating durable growth. The team wants a metric view that captures both the immediate sharing behavior and whether referred users become valuable, retained users over time.

Question

How would you measure the success of a referral or virality loop?

What This Tests

  • Choosing the right top-level KPI for virality
  • Breaking the referral loop into measurable funnel steps
  • Separating shallow signups from retained growth
  • Connecting referral performance to broader product growth