Your question is Measure Marketing Campaign Success. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You have launched a marketing campaign and need to judge whether it actually performed well. The team wants a clear way to look beyond top line traffic and connect campaign results to business outcomes.
How do you measure the success of a marketing campaign?