Your question is Measure Impact of Onboarding Redesign. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
FinMate is a personal finance app with 2.4M monthly active users. Six weeks ago, the product team launched a redesigned onboarding flow and a new weekly insights email. The Head of Product asks you to explain the impact of this work using metrics, reporting, and any strategic changes you would recommend.
Before the launch, new-user activation was 41%, Week-4 retention was 24%, and free-to-paid conversion within 30 days was 6.8%. Since launch, activation increased to 47%, Week-4 retention moved to 26%, and 30-day conversion rose to 7.4%. However, MAU is flat at ~2.4M, and customer support tickets about account linking increased 18%. Marketing spend and traffic mix were stable over the same period.
Leadership wants a clear explanation of whether the launch created meaningful business impact, which metrics should be highlighted in reporting, and what follow-up actions should be prioritized.
user_signup_funnel: user_id, signup_date, onboarding_step, completed_flag, traffic_source, device_typeproduct_events: user_id, event_time, event_name, feature_name, session_idsubscriptions: user_id, trial_start_date, paid_start_date, plan_type, cancellation_dateweekly_retention: user_id, signup_week, retained_week_1, retained_week_4, retained_week_8support_tickets: ticket_id, user_id, created_at, issue_type, resolution_time