Your question is Measure Field Event Success. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating a major field marketing event and need a clear way to judge whether it was successful. The team wants to separate immediate event performance from downstream pipeline and revenue impact, and avoid over-weighting vanity metrics like attendance alone.
What metrics would you track to evaluate the success of a major field marketing event?