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Measure Digital Shelf Health

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Your question is Measure Digital Shelf Health. Take a moment with it on the right.

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Scenario

You are a product growth analyst supporting a consumer brand that sells through a major retailer's website. The commerce team wants a clear view of whether the brand's digital shelf is healthy, since search visibility, product page quality, and in-stock status all affect online sales.

Question

What metrics would you use to evaluate the health of a brand's digital shelf on a major retailer's website?