Measure Demand Pull-Forward from Promotion | Dataford Interview Questions - Dataford - Ace your Interview
Measure Demand Pull-Forward from Promotion
Hard
A/B Testing & Experimentation
Asked at 1 company1Guardrail MetricsNovelty EffectCausal Inference
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Scenario
You work on a retail apparel business and a promotion appears to lift sales during the promo window. Finance is concerned the spike may just be demand pulled forward from future weeks rather than incremental volume.
Scenario
You work on a retail apparel business and a promotion appears to lift sales during the promo window. Finance is concerned the spike may just be demand pulled forward from future weeks rather than incremental volume.
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