Your question is Measure Cross Channel ROAS. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating marketing performance across several acquisition channels. The team wants a consistent way to compare paid media that has direct digital tracking with channels that create demand but convert later through other touchpoints.
What methodologies do you use to measure the return on ad spend (ROAS) across paid search, social media, and offline events?