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Measure Core Feature Engagement

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Welcome to your interview.

The question is on your right: Measure Core Feature Engagement. Take a moment with it first.

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Scenario

You are a senior analytics lead on a consumer product team. The company wants a clear read on whether engagement in one core feature is getting better, but the team is not aligned on which metrics matter most, or how to separate real improvement from short-term noise.

Question

What metrics would you watch to understand whether engagement in a core feature is improving?