Your question is Measure Contactless Campaign Success. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating a multi-channel marketing campaign designed to change customer payment behavior. The team wants a clear view of whether the campaign is driving real adoption, not just awareness, across the full path from exposure to payment usage.
What metrics would you track to determine the success of a multi-channel campaign aimed at increasing contactless payment adoption?