Welcome to your interview.
The question is on your right: Measure B2B Funnel Health. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're supporting a B2B marketing team that needs a clear view of funnel health across acquisition, lead qualification, pipeline creation, and revenue impact. The goal is to track a set of metrics that helps the team spot weak points early and connect marketing activity to business outcomes.
What key performance indicators (KPIs) would you track to measure the health of a B2B marketing funnel?