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Measure AVIA Engineering Success

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Your question is Measure AVIA Engineering Success. Take a moment with it on the right.

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Problem

Business Context

AVIA’s engineering organization supports the AVIA consumer app, booking flows, partner integrations, and internal platform services. Over the last two quarters, leadership sees mixed signals: feature throughput increased, but incident volume and customer-reported bugs also rose, and product teams say delivery feels less predictable.

Metric Scenario

You are the Engineering Manager for a 42-engineer org across 5 teams. In Q1, the org shipped 96 production releases, completed 118 roadmap tickets, and delivered 3 major features in the AVIA app. However, Sev-1/Sev-2 incidents increased from 6 to 11, mean time to recovery rose from 42 to 68 minutes, escaped defects increased from 21 to 34, and sprint commitment reliability fell from 84% to 71%. Meanwhile, AVIA app checkout conversion improved from 4.8% to 5.1%, but 30-day retention stayed flat at 28%.

The VP of Engineering asks: “How should we measure whether an engineering team is actually successful, not just busy?” Product leadership wants a metric framework that balances speed, quality, reliability, and business impact. Your answer should define a primary success metric or scorecard, explain trade-offs, and show how you would diagnose conflicting movements.

Requirements

  1. Define the core metric or scorecard you would use to evaluate engineering team success at AVIA.
  2. Identify which metrics are leading vs. lagging indicators.
  3. Explain how you would decompose the framework to diagnose whether a team is improving or regressing.
  4. Recommend target ranges and guardrails for each major metric.
  5. Describe how you would handle teams with different scopes, such as platform, product, and infrastructure.

Data Available

  • deployments: service_name, team_id, deploy_time, rollback_flag, change_size, environment
  • incidents: incident_id, severity, service_name, start_time, resolved_time, root_cause
  • jira_issues: issue_id, team_id, type, story_points, status, committed_sprint, completed_date
  • bug_reports: bug_id, source, severity, created_date, linked_release
  • avia_app_events: user_id, session_id, feature_name, booking_started, booking_completed, retention_day_30