Welcome to your interview.
The question is on your right: Measure ABM Campaign Success. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're evaluating an account-based marketing program and need a clear way to judge whether it is working. The team wants metrics that reflect both early account engagement and downstream business impact, rather than relying on a single campaign output.
What metrics would you use to measure the success of an ABM campaign?