Your question is Measure ABM Campaign Success. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating an account-based marketing program and need a clear way to judge whether it is working. The team wants metrics that reflect both early account engagement and downstream business impact, rather than relying on a single campaign output.
What metrics would you use to measure the success of an ABM campaign?