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Marketplace Imbalance and ETA Inflation

HardStrategy00:00
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Your question is Marketplace Imbalance and ETA Inflation. Take a moment with it on the right.

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Problem

Scenario

You're advising a rideshare marketplace where riders are seeing longer ETAs and drivers are also waiting longer between productive trips. Leadership wants to understand what kind of marketplace imbalance this pattern signals and how to respond.

Question

If driver wait times are increasing while rider ETAs are also increasing, what marketplace imbalance is occurring, and how would you fix it?