Your question is Marketplace Experiment Pitfalls in Uber. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You work on a two-sided ride-sharing marketplace and are considering an experiment that changes how trips are matched or dispatched. Early results look promising on one side of the market, but the team is worried the test may be distorting behavior across riders and drivers.
What are the main pitfalls when running experiments in a two-sided marketplace like Uber, and how would those pitfalls affect whether you trust the result?