You're working on a pipeline that connects a marketing automation system with a core sales database. The goal is to keep lead, campaign, and engagement data usable across both systems without creating duplicates, stale records, or broken downstream reporting.
How do you manage the integration between a marketing automation platform and a core sales database?
ETL design for cross-system lead and campaign syncDependency management across extraction, transformation, and reverse syncIdempotent writes and duplicate preventionData quality controls for operational data pipelines