Your question is Marketing to Sales Data Integration. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're working on a pipeline that connects a marketing automation system with a core sales database. The goal is to keep lead, campaign, and engagement data usable across both systems without creating duplicates, stale records, or broken downstream reporting.
How do you manage the integration between a marketing automation platform and a core sales database?