Welcome to your interview.
The question is on your right: Marketing Budget Optimization Framework. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You are advising a marketing team that needs to decide how to allocate spend across channels and campaigns. Leadership wants a clearer way to balance short-term efficiency with long-term growth, especially when attribution is imperfect and channel performance changes over time.
If tasked with optimizing a marketing budget, what factors would you consider?