Your question is Marketing Budget Optimization Framework. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are advising a marketing team that needs to decide how to allocate spend across channels and campaigns. Leadership wants a clearer way to balance short-term efficiency with long-term growth, especially when attribution is imperfect and channel performance changes over time.
If tasked with optimizing a marketing budget, what factors would you consider?