Welcome to your interview.
The question is on your right: Marketing Budget Allocation Strategy. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're supporting a marketing team that has more campaign ideas than budget. Leadership wants a clear way to decide where to spend across channels, audiences, and funnel stages, while balancing short term pipeline goals with longer term brand impact.
How would you allocate a limited budget for a marketing campaign effectively?