Your question is Market Research Process for MedTech. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're supporting a commercial team that wants sharper market insight before prioritizing growth investments. The business needs a clear view of procedure demand, customer segments, competitor positioning, and how digital touchpoints like KARL STORZ's online channels and educational surfaces can inform strategy.
Walk us through your process for conducting market research.