Your question is Market Research for Product Growth. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're supporting a consumer product team that wants to find the next set of growth opportunities for an established product. Leadership wants a clear research approach that combines market demand, customer needs, and competitive context so the team can decide where to invest.
How would you conduct market research to identify growth opportunities for a product?
A strong answer should feel applicable to a product like Shutterfly Photo Books, where growth could come from improving the current funnel, expanding into new occasions, or serving under-penetrated customer segments.