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Updated weekly · Last refresh Oct 17

Viber Marketing Analytics Specialist Interview Questions

The questions to prepare for a Viber Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

50questions
~7htotal time
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1
StrategyStart here. 10 questions · ~82 min
2
Metrics10 questions · ~82 min
Calculate CAC From Campaign InputsMedium

Calculate customer acquisition cost from campaign budget, impression cost, and conversion rate.

CACConversion Ratecampaign performanceViber
Diagnose a Sudden DAU DropHard

Investigate whether an 8.2% DAU decline is driven by product breakage, logging issues, or normal seasonal patterns.

DAU/MAUDiagnosisTime SeriesViber
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3
SQL & Data Manipulation10 questions + 3 drills · ~112 min
SQL in Marketing AnalyticsEasy

Explain how SQL supports campaign analysis, KPI reporting, segmentation, and trend tracking in a marketing analytics role.

JoinsData WranglingAggregationsViber
Structure Retention Cohort AnalysisMedium

Explain how to structure a cohort retention query using cohort assignment, period offsets, and aggregation in PostgreSQL.

Date FunctionsCTEsGroup ByViber
Daily User Engagement MetricsEasy
Practice
Practice drill

Aggregate daily app events to report total events and distinct active users for a date range.

JoinsGroup ByAggregationsViberPoshmark
Re-activate Lapsed CustomersMedium
Practice
Practice drill

Use a customer purchase aggregation to find previously active Repsol customers with no completed purchase in the last 30 days.

Window FunctionsDate FunctionsJoinsRepsol
SQL Window Trends in TelemetryMedium
Practice
Practice drill

Compare daily, weekly, and seven-day rolling autonomous vehicle mileage using PostgreSQL window functions.

Window FunctionsDate FunctionsJoinsMay Mobility
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4
Statistics & Probability9 questions · ~73 min
Sample Size for A/B TestsEasy

Choose sample size and runtime by combining baseline rate, MDE, alpha, power, and expected traffic.

Power AnalysisSample SizeA/B TestingViber
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5
Product Sense9 questions · ~73 min
Prioritize MVP vs Later FeaturesMedium

Decide which features belong in an initial launch versus a later phase.

Feature PrioritizationMVPProduct VisionViber
Research Motivation Product LensEasy

Explain what drives strong research work and how that motivation connects to user value and product outcomes.

User NeedsValue PropositionViber
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6
More topics2 questions · ~16 min
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The finish line: interview-readyComplete all 50 questions plus 3 hands-on drills to finish this plan.