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Updated weekly · Last refresh Aug 30

Unilever Business Analyst Interview Questions

The questions to prepare for a Unilever Business Analyst interview. Questions from real interview reports rank first. Updated weekly.

22questions
~3htotal time
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1
MetricsStart here. 4 questions · ~34 min
Critical Metrics for Product LaunchMedium

Choose the most important launch metrics, balancing early signals, long-term outcomes, and a clear KPI hierarchy.

KPIsConversion RateLeading IndicatorsUnilever
Measuring Supply Chain EfficiencyMedium

Tests ability to define operational metrics that connect supply chain performance to retail availability.

efficiencyavailabilitysupply chainUnilever
Excel KPIs and Task ExecutionMedium

Tests practical KPI work in Excel and ability to translate metrics into actions.

KPIExcelUnilever
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2
Behavioral & Leadership13 questions · ~111 min
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3
More topics5 questions · ~43 min
Monthly Sales Aggregation by Product CategoryEasy
Practice

Aggregate monthly sales totals by product category using JOINs, GROUP BY, and date formatting.

Unilever
Designing an A/B TestMedium

Tests experimental design, hypothesis testing, and measurement rigor for Unilever digital changes.

experiment designHypothesis TestingA/B TestingUnilever
Investigating Market Share DeclineHard

Tests structured root-cause analysis using data to diagnose performance issues for Unilever brands.

root causediagnostic frameworkmarket shareUnilever
Statistics and ML ToolingHard

Evaluates applied analytics skills across statistics, ML, and common tooling.

Machine LearningstatisticsUnilever
Building a Pricing RecommendationMedium

Tests analytical approach to pricing decisions and variable selection grounded in business outcomes.

sales metricsBusiness AcumenPricing StrategyUnilever

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Hands-on SQL practiceWrite and run real queries in the editor. 2 drills · ~20 min
SQL for Recruitment Conversion by DepartmentMedium
Practice
Practice drill

Calculate UiPath hiring conversion rates by department using LEFT JOIN, conditional aggregation, and date filtering.

Conversion Ratesql queryData AnalysisUiPath
Landing Page to Sign-Up ConversionEasy
Practice
Practice drill

Use conditional distinct counts on one event table to compute Chime sign-up landing page conversion rate.

JoinsConversion RateAggregationsChime
The finish line: interview-readyComplete all 22 questions plus 2 hands-on drills to finish this plan.