Top 22
Prep plan
Updated weekly · Last refresh Oct 17

UC Berkeley Extension Marketing Analytics Specialist Interview Questions

The questions to prepare for a UC Berkeley Extension Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

22questions
~3htotal time
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1
MetricsStart here. 8 questions · ~64 min
Key Performance IndicatorsEasy

Tests your understanding of KPI selection and how you tie metrics to marketing goals.

Funnel AnalysisNorth Star MetricKPIsUC Berkeley Extension
Measure New Digital ChannelMedium

Tests your KPI design and measurement plan for evaluating channel performance.

KPIsConversion RateLeading IndicatorsUC Berkeley Extension
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2
Product Sense5 questions · ~40 min
Marketing Analytics Role FitEasy

Tests your understanding of the role scope and how it supports marketing and enrollment outcomes.

User NeedsValue PropositionProduct VisionUC Berkeley Extension
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3
Strategy5 questions · ~40 min
Marketing Analytics to StrategyMedium

Tests how you connect data findings to strategic planning and execution.

EstimationCompetitive AnalysisGrowth StrategyUC Berkeley Extension
Segmentation and Targeting ExperienceMedium

Tests your practical experience designing segments and selecting targets for marketing initiatives.

User SegmentsCompetitive AnalysisGrowth StrategyUC Berkeley Extension
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4
More topics4 questions · ~32 min
SQL and Tool ProficiencyEasy

Tests your hands-on experience with analytics tools and your ability to connect tools to outcomes.

ToolsJoinsData WranglingUC Berkeley Extension
A/B Testing ApproachEasy

Tests your experimental thinking, measurement rigor, and ability to interpret test results.

ExperimentationStatistical SignificanceA/B TestingUC Berkeley Extension
Analytics Tools Role in WorkEasy

Tests your practical understanding of the analytics stack and how you use tools to deliver insights.

ToolsData WranglingAggregationsUC Berkeley Extension
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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
The finish line: interview-readyComplete all 22 questions plus 3 hands-on drills to finish this plan.