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Prep plan
Updated weekly · Last refresh Aug 30

UC Berkeley Extension Marketing Analytics Specialist Interview Questions

The questions to prepare for a UC Berkeley Extension Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

23questions
~3htotal time
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1
MetricsStart here. 8 questions · ~64 min
Analyze a Successful CampaignEasy

Describe how you would evaluate a successful marketing campaign using funnel KPIs, conversion, and ROI.

KPIsDiagnosisEngagement MetricsUC Berkeley Extension
Key Performance IndicatorsEasy

Tests your understanding of KPI selection and how you tie metrics to marketing goals.

Funnel AnalysisNorth Star MetricKPIsUC Berkeley Extension
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2
SQL & Data Manipulation3 questions + 3 drills · ~54 min
3
Product Sense5 questions · ~40 min
Marketing Analytics Role FitEasy

Tests your understanding of the role scope and how it supports marketing and enrollment outcomes.

User NeedsValue PropositionProduct VisionUC Berkeley Extension
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4
Strategy5 questions · ~40 min
Marketing Analytics to StrategyMedium

Tests how you connect data findings to strategic planning and execution.

EstimationCompetitive AnalysisGrowth StrategyUC Berkeley Extension
Segmentation and Targeting ExperienceMedium

Tests your practical experience designing segments and selecting targets for marketing initiatives.

User SegmentsCompetitive AnalysisGrowth StrategyUC Berkeley Extension
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5
More topics2 questions · ~16 min
A/B Testing ApproachEasy

Tests your experimental thinking, measurement rigor, and ability to interpret test results.

ExperimentationStatistical SignificanceA/B TestingUC Berkeley Extension
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The finish line: interview-readyComplete all 23 questions plus 3 hands-on drills to finish this plan.