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TikTok Product Growth Analyst Interview Questions

The questions to prepare for a TikTok Product Growth Analyst interview. Questions from real interview reports rank first. Updated weekly.

Deadline Pressure With Incomplete Data
Medium

Tests prioritization under pressure, judgment with incomplete data, and ownership in delivering a decision despite ambiguity.

time managementDealing With AmbiguityPrioritization
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Calculate 30-Day User RetentionMedium

Use CTEs, joins, and date filtering to calculate 30-day retention by signup cohort from login and feature usage data.

Window FunctionsDate FunctionsAggregations
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Structure Retention Cohort Analysis
Medium

Explain how to structure a cohort retention query using cohort assignment, period offsets, and aggregation in PostgreSQL.

Date FunctionsCTEsGroup By
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Diagnose Sample Ratio Mismatch
Hard

Investigate sample ratio mismatch and decide whether an experiment readout is trustworthy enough to ship.

Guardrail MetricsSample Ratio MismatchA/B Testing
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Measure Long-Term Retention Lift
Hard

Design an experiment to tell whether a new feature improves true retention, not just short-term usage.

ExperimentationCausal InferenceGuardrail Metrics
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Investigate User Engagement Decline
Medium

Investigate a 15% engagement decline by decomposing the metric, isolating root causes, and proposing actions.

RetentionDiagnosisEngagement Metrics
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Prioritize Features for a New Product
Medium

A framework for deciding which features should ship first when building a new product.

Feature PrioritizationUser Needsproduct development
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