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The Globe & Mail Interview Questions

The questions to prepare for The Globe & Mail interviews, across all roles. Questions from real interview reports rank first. Updated daily.

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~5htotal time
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1
MetricsStart here. 3 questions · ~25 min
Measure Marketing Campaign SuccessEasy

Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.

Funnel AnalysisKPIsLeading IndicatorsTThe Globe & Mail
Diagnosing a Sudden Metric DropHard

Diagnose a sudden 20% KPI decline by validating measurement, decomposing drivers, and separating real behavior changes from data issues.

analyticsKPIdiagnostic processTThe Globe & Mail
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2
A/B Testing & Experimentation4 questions · ~33 min
Common Pitfalls in Experiment ResultsHard

Identify the main pitfalls that can distort A/B test interpretation and explain how to guard against them.

PeekingNovelty EffectSample Ratio MismatchTThe Globe & Mail
Compute A/B Test Sample SizeHard

Determine the sample size needed to detect a meaningful A/B test effect at a chosen significance level and power.

experiment designMDEStatistical SignificanceTThe Globe & Mail
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3
SQL & Data Manipulation3 questions + 3 drills · ~55 min
4
Behavioral & Leadership19 questions · ~157 min
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5
More topics4 questions · ~33 min
Statistical Significance in Hypothesis TestingEasy

Explain what statistical significance means and why it matters when interpreting experimental or analytical results.

Hypothesis TestingData AnalysisStatistical SignificanceTThe Globe & Mail
Design a New Engagement MetricHard

Define a meaningful engagement metric for a retail analytics mobile application and explain how to validate it.

product metricsMetricsuser engagementTThe Globe & Mail
Balance Quota and RelationshipsMedium

Explain how to hit near-term targets without damaging trust, retention, or future expansion.

Stakeholder ManagementCommunicationPrioritizationTThe Globe & Mail
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The finish line: interview-readyComplete all 33 questions plus 3 hands-on drills to finish this plan.