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TBWA\Chiat\Day Interview Questions

The questions to prepare for TBWA\Chiat\Day interviews, across all roles. Questions from real interview reports rank first. Updated weekly.

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1
CodingStart here. 7 questions · ~60 min
Reverse String Without Built-insEasy
Practice

Reverse a string using basic iteration and swapping, without built-in reverse helpers.

Basic Algorithmsfunction implementationStringsTBWA\Chiat\Day
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2
Metrics7 questions · ~60 min
Measure Marketing Campaign SuccessEasy

Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.

Funnel AnalysisKPIsLeading IndicatorsTBWA\Chiat\Day
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3
Execution7 questions · ~60 min
Handle Conflict Within Your TeamEasy

Explain how you handle team conflict while keeping delivery on track and maintaining trust across stakeholders.

Trade-offsRisk AssessmentScope ManagementTBWA\Chiat\Day
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4
Strategy7 questions · ~60 min
Staying Current on Industry TrendsEasy

A practical approach for tracking industry trends, competitor moves, and market changes in a way that informs strategy decisions.

EstimationCompetitive AnalysisGrowth StrategyTBWA\Chiat\Day
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5
Product Sense7 questions · ~60 min
Align Product With User NeedsMedium

A framework for connecting user needs to business goals, then making product decisions with clear trade-offs and measurable outcomes.

User NeedsValue PropositionProduct VisionTBWA\Chiat\Day
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6
Statistics & Probability4 questions · ~34 min
Evaluate Marketing Campaign Impact with A/B TestingHard

Determine if a 2.5% conversion increase from a marketing campaign is statistically significant using a two-proportion z-test.

ExperimentationCausal InferenceStatistical SignificanceTBWA\Chiat\Day
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7
More topics11 questions · ~95 min
Measure Marketing Campaign IncrementalityMedium

Design an incrementality test for a new customer marketing campaign with explicit MDE, guardrails, power, and rollout criteria.

ExperimentationHypothesis TestingGuardrail MetricsTBWA\Chiat\Day
Uncover Real Business PainMedium

Show how to surface real pain in discovery, separate symptoms from business impact, and tie it to a buying reason.

CommunicationUser NeedsPain PointsTBWA\Chiat\Day
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