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Sun Life Marketing Analytics Specialist Interview Questions

The questions to prepare for a Sun Life Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

21questions
~3htotal time
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1
MetricsStart here. 5 questions · ~40 min
Leading vs Lagging Campaign SignalsEasy

Distinguish early campaign signals from outcome metrics and explain how each should guide decisions.

Lagging IndicatorsLeading IndicatorsDiagnosisSun Life
Prioritize Marketing Dashboard MetricsMedium

Design a marketing dashboard that ties campaign performance to pipeline impact, with clear KPI prioritization across the funnel.

North Star MetricKPIsDiagnosisSun Life
Analyze a Successful CampaignEasy

Describe how you would evaluate a successful marketing campaign using funnel KPIs, conversion, and ROI.

KPIsDiagnosisEngagement MetricsSun Life
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2
Behavioral & Leadership11 questions · ~88 min
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3
More topics5 questions · ~40 min
Use Customer Data for CampaignsMedium

Decide how to use customer data to inform a marketing campaign choice.

User SegmentsUser NeedsValue PropositionSun Life
How Would You Improve Sun LifeMedium

Evaluates strategic thinking and ability to propose data-informed improvements.

Sun Life
Ensuring Data QualityMedium

Tests data validation practices and ability to prevent incorrect conclusions from bad data.

Data Qualitydata integritySun Life
Improving Sun LifeMedium

Tests your ability to identify improvement opportunities and translate them into actionable analytics or marketing ideas.

User NeedsValue PropositionProduct VisionSun Life
SQL and Data Analysis ToolsEasy

Tests practical data analysis tooling and your ability to work efficiently with datasets.

JoinsData WranglingAggregationsSun Life

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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Running 30-Day Average in SQLMedium
Practice
Practice drill

Calculate GDIT's 30-day average completed transaction volume using daily aggregation and a PostgreSQL window frame.

Window FunctionssqlGeneral Dynamics Information TechnologyNinja AnalyticsIntuit Management Consultancy
Analyze Decision Impact by RegionEasy
Practice
Practice drill

Use joins, CASE WHEN, and date filtering to compare outcome rates before and after a decision.

Data WranglingDiagnosisAggregationsHarbourVest Partners
Identify Funnel Bottlenecks in OnboardingHard
Practice
Practice drill

Use joins, CTEs, and aggregations to find the weakest step in an onboarding funnel and estimate lost conversions.

Funnel AnalysissqlDiagnosisAtlassianRevolut
The finish line: interview-readyComplete all 21 questions plus 3 hands-on drills to finish this plan.