Substack Product Manager Interview Questions

The questions to prepare for a Substack Product Manager interview. Questions from real interview reports rank first. Updated daily.

13questions

~2htotal time

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MetricsStart here. 3 questions · ~24 min

Choose metrics that show whether a feature creates incremental profit, not just usage.

Choose Metrics for Feature SuccessMedium

Define a metric framework for evaluating a new feature, from immediate adoption signals to long-term retention impact.

Funnel AnalysisKPIsLeading Indicators

Substack

Reverse Open Rate DeclineMedium

Assesses metrics-driven diagnosis and experimentation to improve newsletter engagement.

user retentionProblem SolvingEngagement Metrics

Substack

Product Sense3 questions · ~24 min

Change Substack App for GrowthMedium

Tests product strategy and prioritization for user acquisition on Substack.

Feature Prioritizationproduct improvementuser engagement

Substack

Improve Discovery FeedMedium

Tests product sense and ability to improve user discovery on Substack.

product improvementuser experienceuser engagement

Substack

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Behavioral & Leadership4 questions · ~32 min

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More topics3 questions · ~24 min

Decide how to prioritize competing engineering projects when stakeholders, dependencies, and capacity all conflict.

Biggest Threat CompetitorMedium

Evaluates competitive thinking and strategic reasoning for Substack's market position.

market positioningCompetitive Analysis

Substack

Stop Iterating on a FeatureMedium

Assesses execution judgment and decision-making under resource constraints.

Decision Makingproduct lifecyclefeature iteration

Substack

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