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Updated weekly · Last refresh Aug 30

Substack Product Manager Interview Questions

The questions to prepare for a Substack Product Manager interview. Questions from real interview reports rank first. Updated weekly.

13questions
~2htotal time
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1
MetricsStart here. 3 questions · ~24 min
Choose Metrics for Feature SuccessMedium

Define a metric framework for evaluating a new feature, from immediate adoption signals to long-term retention impact.

Funnel AnalysisKPIsLeading IndicatorsSubstack
Measure Financial Success of FeaturesEasy

Choose metrics that show whether a feature creates incremental profit, not just usage.

KPIsLeading IndicatorsDiagnosisSubstack
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2
Product Sense3 questions · ~24 min
Change Substack App for GrowthMedium

Tests product strategy and prioritization for user acquisition on Substack.

Feature Prioritizationproduct improvementuser engagementSubstack
Admired Creator Empowerment ProductMedium

Assesses product sense by identifying what drives creator value and adoption.

Substack
Improve Discovery FeedMedium

Tests product sense and ability to improve user discovery on Substack.

product improvementuser experienceuser engagementSubstack
3
Behavioral & Leadership4 questions · ~32 min
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4
More topics3 questions · ~24 min
Prioritize Competing Team ProjectsMedium

Decide how to prioritize competing engineering projects when stakeholders, dependencies, and capacity all conflict.

Trade-offsRoadmappingPrioritizationSubstack
Biggest Threat CompetitorMedium

Evaluates competitive thinking and strategic reasoning for Substack's market position.

market positioningCompetitive AnalysisSubstack
Stop Iterating on a FeatureMedium

Assesses execution judgment and decision-making under resource constraints.

Decision Makingproduct lifecyclefeature iterationSubstack

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