Top 23
Prep plan
Updated weekly · Last refresh Aug 30

Simon AI Marketing Analytics Specialist Interview Questions

The questions to prepare for a Simon AI Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

23questions
~3htotal time
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1
MetricsStart here. 5 questions · ~40 min
Analyze a Successful CampaignEasy

Describe how you would evaluate a successful marketing campaign using funnel KPIs, conversion, and ROI.

KPIsDiagnosisEngagement MetricsSimon AI
Diagnose Client Engagement DropMedium

Diagnose a sharp decline in client engagement and break it down into cohorts, funnel steps, and likely business drivers.

Leading IndicatorsDiagnosisEngagement MetricsSimon AI
Assess Marketing Effectiveness With KPIsEasy

Connect marketing KPIs to business outcomes using a clear hierarchy from spend and acquisition to conversion and ROI.

Lagging IndicatorsKPIsLeading IndicatorsSimon AI
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2
SQL & Data Manipulation3 questions + 3 drills · ~54 min
Ensuring Data QualityEasy

Tests your data validation practices, quality checks, and handling of unreliable inputs.

Data WranglingETLQualitySimon AI
Analytics Tools ProficiencyEasy

Tests practical familiarity with common analytics tools used for marketing measurement and reporting.

JoinsData WranglingAggregationsSimon AI
Customer Segmentation with SQL and PythonHard

Evaluates practical skills for transforming customer data into actionable segments for marketing use cases.

sqlpythonSimon AI
7-Day Rolling Active UsersMedium
Practice
Practice drill

Compute daily active users and a 7-day rolling average using a CTE, distinct counts, and window functions.

Window FunctionsDate FunctionsRunning TotalsMetaSpotifyMeta IT
Compare Weekly User Activity TrendsMedium
Practice
Practice drill

Aggregate user activity by week, then use LAG to compare sessions and watch time versus the prior active week.

Window FunctionsLag/LeadDate FunctionsB Lab GlobalTapadScale
Analyze Decision Impact by RegionEasy
Practice
Practice drill

Use joins, CASE WHEN, and date filtering to compare outcome rates before and after a decision.

Data WranglingDiagnosisAggregationsHarbourVest Partners
3
Behavioral & Leadership14 questions · ~112 min
Influencing a Marketing DecisionMedium

Tests influence without authority through data-driven marketing analysis, stakeholder alignment, and ownership of a measurable business outcome.

Influence Without AuthorityCommunicationOwnershipSimon AI
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4
More topics1 question · ~8 min
The finish line: interview-readyComplete all 23 questions plus 3 hands-on drills to finish this plan.