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Updated weekly · Last refresh Sep 24

ServiceTitan Marketing Analytics Specialist Interview Questions

The questions to prepare for a ServiceTitan Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

17questions
~2htotal time
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1
SQL & Data ManipulationStart here. 3 questions + 3 drills · ~54 min
Cleaning Messy Campaign DataEasy

Explain how to clean messy campaign data using SQL with validation, NULL handling, and structured transformation steps.

null handlingData Wranglingdata integrityServiceTitan
Reconciling Cross-Platform DataMedium

Tests data quality, reconciliation, and reliable joins across multiple marketing data sources.

ServiceTitan
Cohort Analysis SQL MethodsMedium

Tests practical SQL and statistical technique selection for cohort analysis.

Cohort AnalysisServiceTitan
Inner Join With Missing ValuesMedium
Practice
Practice drill

Join matching account records and replace missing attribute values with explicit defaults.

missing valuesnull handlingJoinsServiceTitan
7-Day Rolling Active UsersMedium
Practice
Practice drill

Compute daily active users and a 7-day rolling average using a CTE, distinct counts, and window functions.

Window FunctionsDate FunctionsRunning TotalsMetaSpotifyMeta IT
Rolling Average with SQL WindowsMedium
Practice
Practice drill

Calculate each active RpmGlobal Enterprise Planning user's 30-day rolling average of daily activity.

TavantRpmglobalTwo Six Technologies
2
Metrics3 questions · ~24 min
Diagnose Funnel Drop-OffMedium

Analyze where users drop off in a product funnel and identify the biggest conversion leak.

AARRR FrameworkFunnel AnalysisConversion RateServiceTitan
Multi-Channel Campaign EffectivenessMedium

Tests designing attribution and measurement approaches for overlapping touchpoints across channels.

ServiceTitan
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3
Strategy3 questions · ~24 min
Go-To-Market Strategy PlanningHard

Evaluates your ability to plan a launch strategy using the right inputs and analytics tools.

product launchGo-to-MarketServiceTitan
Prioritizing Marketing InitiativesMedium

Tests prioritization under data and resource constraints using measurable tradeoffs.

Resource AllocationServiceTitan
Diagnosing CAC SpikesMedium

Tests structured troubleshooting and root-cause thinking for CAC changes.

root causeServiceTitan
4
Behavioral & Leadership8 questions · ~64 min
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The finish line: interview-readyComplete all 17 questions plus 3 hands-on drills to finish this plan.