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Prep plan
Updated weekly · Last refresh Aug 30

S&P Global Marketing Analytics Specialist Interview Questions

The questions to prepare for a S&P Global Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

35questions
~5htotal time
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1
MetricsStart here. 12 questions · ~96 min
Build a Marketing KPI DashboardMedium

Design a dashboard that connects campaign activity, funnel conversion, and acquisition efficiency to business outcomes.

North Star MetricKPIsLeading IndicatorsS&P Global
Measuring Customer SatisfactionMedium

Tests ability to define satisfaction metrics and measurement approach for marketing initiatives.

NPSKPIsDiagnosisS&P Global
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2
Strategy4 questions · ~32 min
Designing a New Launch StrategyMedium

Tests end-to-end strategy thinking and how you connect goals, channels, and measurement.

Product-Market FitCompetitive AnalysisGo-to-MarketS&P Global
Diversity in MarketingEasy

Tests your perspective on inclusive marketing strategy and audience relevance.

Competitive AnalysisGrowth StrategyS&P Global
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3
Product Sense3 questions · ~24 min
Why S&P GlobalEasy

Tests understanding of S&P Global and motivation to contribute to its marketing analytics work.

User NeedsValue PropositionS&P Global
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4
Behavioral & Leadership12 questions · ~96 min
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5
More topics4 questions · ~32 min
Approach to A/B TestingMedium

Tests experimental design thinking and how you interpret results for marketing decisions.

ExperimentationStatistical SignificanceA/B TestingS&P Global
A/B Testing for Lead GenMedium

Evaluates your experimentation design skills for improving lead generation outcomes.

experiment designA/B TestingS&P Global
Handling Missing and Messy DataMedium

Evaluates your data cleaning and integrity practices across multiple marketing data sources.

data cleaningMetricsS&P Global
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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
The finish line: interview-readyComplete all 35 questions plus 3 hands-on drills to finish this plan.