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Roku Business Analyst Interview Questions

The questions to prepare for a Roku Business Analyst interview. Questions from real interview reports rank first. Updated weekly.

15questions
~2htotal time
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1
MetricsStart here. 4 questions · ~32 min
Compute Roku ARPUMedium

Tests metric design and revenue attribution for Roku's dual-revenue business model.

revenue modelKPIRoku
Balance Ads and User ExperienceHard

Tests data-driven tradeoff analysis between monetization and engagement for Roku.

revenue modelTrade-offsEngagement MetricsRoku
Measure Home Screen Layout SuccessMedium

Tests KPI selection and experimental measurement for Roku UI changes.

KPIActivationEngagement MetricsRoku
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2
SQL & Data Manipulation3 questions + 3 drills · ~54 min
Join Choice and Metric SkewEasy

Tests SQL join correctness and ability to connect query logic to metric accuracy for Roku.

MetricsJoinssqlRoku
Optimize Slow Ad-Impression SQLHard

Tests performance tuning skills for large-scale SQL used in Roku advertising analytics.

Performance TuningindexessqlRoku
SQL With Lead and LagMedium

Evaluates practical SQL skills for analyzing ordered events and time-based patterns.

sqlRoku
SQL Join for Top EarnersEasy
Practice
Practice drill

Use ORDER BY and LIMIT to return Roku's two highest-paid employees.

queriesJoinssqlRoku
SQL Table Query With Filters and AggregatesEasy
Practice
Practice drill

Aggregate Roku Channel viewing by content category for a date range using WHERE, GROUP BY, COUNT, SUM, and AVG.

sqlRoku
SQL for Streaming AnalyticsEasy
Practice
Practice drill

Aggregate Roku streaming minutes by month for Q2 2020, using a join, date filtering, and rounding.

aggregationsqlRoku
3
Behavioral & Leadership7 questions · ~56 min
Handling Stakeholder Pushback on FindingsMedium

Tests conflict resolution and influence when a non-technical stakeholder challenges analytical findings.

Conflict ResolutionStakeholder ManagementCommunicationRoku
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4
More topics1 question · ~8 min
Evaluate Licensing Deal ProfitabilityMedium

Tests structured business analysis for content licensing profitability at Roku.

Cost-Benefit AnalysisBusiness ModelprofitabilityRoku

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