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REI (Recreational Equipment Inc.) Interview Questions

The questions to prepare for REI (Recreational Equipment Inc.) interviews, across all roles. Questions from real interview reports rank first. Updated weekly.

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1
MetricsStart here. 8 questions · ~65 min
Define Success for a ProjectEasy

Define what success means for a project using clear KPIs, a north star, and supporting metrics.

KPIsSuccess CriteriaDiagnosisREI (Recreational Equipment Inc.)
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2
Execution8 questions · ~65 min
Clarify Ambiguous Project RequirementsMedium

Explain how you turn vague requirements into aligned scope, clear decisions, and shared understanding for the team.

ClarityDealing With AmbiguityProject ManagementREI (Recreational Equipment Inc.)
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3
Coding5 questions · ~41 min
Interface vs Abstract ClassEasy

Explain how interfaces and abstract classes differ in purpose, inheritance model, and implementation sharing.

ArraysStringsREI (Recreational Equipment Inc.)
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4
Strategy8 questions · ~65 min
Attribution Model Selection StrategyMedium

Explain when to use first-touch, last-touch, or multi-touch attribution based on business goals, funnel structure, and measurement limits.

Business Acumenmarketing analyticsattribution modelsREI (Recreational Equipment Inc.)
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5
SQL & Data Manipulation4 questions + 3 drills · ~62 min
Design Retail Inventory SchemaMedium

Tests your ability to model inventory data and relationships for a retail inventory system.

schema designinventoryData ModelingREI (Recreational Equipment Inc.)
Weekly Service KPI by TeamMedium
Practice
Practice drill

Analyze weekly service delivery performance by team using joins, a CTE, date aggregation, and KPI calculations.

KPIJoinssqlDeloitteReputation
Analyzing Operations Bottlenecks with SQLHard
Practice
Practice drill

Use multi-level CTEs, joins, and LAG to identify Samsung regional inventory shortages and late deliveries.

JoinsperformanceAggregationsSamsung ElectronicsApeel Sciences
Identify Funnel Bottlenecks in OnboardingHard
Practice
Practice drill

Use joins, CTEs, and aggregations to find the weakest step in an onboarding funnel and estimate lost conversions.

Funnel AnalysissqlDiagnosisAtlassianRevolut
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6
Product Sense3 questions · ~24 min
Customer Segmentation for EmailMedium

Tests your ability to build actionable customer segments that improve email performance.

User SegmentsValue PropositionUse CasesREI (Recreational Equipment Inc.)
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7
More topics14 questions · ~114 min
Connection Pooling for ConcurrencyMedium

Tests your ability to prevent bottlenecks and manage database connections under load.

InfrastructureperformanceconcurrencyREI (Recreational Equipment Inc.)
A/B Test a REI Homepage OfferHard

Tests your experimentation design skills, including power/sample sizing and statistical significance.

experiment designStatistical SignificanceSample SizeREI (Recreational Equipment Inc.)
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The finish line: interview-readyComplete all 50 questions plus 3 hands-on drills to finish this plan.