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Publicis Groupe Holdings B.V Data Scientist Interview Questions

The questions to prepare for a Publicis Groupe Holdings B.V Data Scientist interview. Questions from real interview reports rank first. Updated daily.

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1
Machine LearningStart here. 6 questions · ~49 min
Feature Engineering for Predictive ModelsMedium

Explain how to choose, transform, and validate features for a predictive model using a structured ML workflow.

Cross-ValidationFeature EngineeringSupervised LearningPublicis Groupe Holdings B.V
Handle Imbalanced Classification DataMedium

Build a classifier for a highly imbalanced dataset and choose metrics, sampling, and thresholds that fit the minority class.

Cross-ValidationFeature EngineeringSupervised LearningPublicis Groupe Holdings B.V
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2
Behavioral & Leadership8 questions · ~65 min
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3
More topics10 questions · ~82 min
Design Test for New FeatureMedium

Design an A/B test for a new platform feature, including success metrics, power, guardrails, and a clear ship decision.

experiment designfeature evaluationA/B TestingPublicis Groupe Holdings B.V
Statistical Significance in Hypothesis TestingEasy

Explain what statistical significance means and why it matters when interpreting experimental or analytical results.

Hypothesis TestingData AnalysisStatistical SignificancePublicis Groupe Holdings B.V
First Checks for Metric DropsEasy

Outline the first checks to diagnose a sudden drop in a core product metric, starting with data quality, scope, and decomposition.

Lagging IndicatorsLeading IndicatorsDiagnosisPublicis Groupe Holdings B.V
Hands-On Dataset WorkflowMedium

Assesses your end-to-end approach to exploring, cleaning, and preparing data for modeling.

data handlingPublicis Groupe Holdings B.V
SQL Window Functions for AnalysisMedium

Tests practical SQL skills for advanced analytics using window functions.

Window FunctionsData AnalysissqlPublicis Groupe Holdings B.V
Measuring Campaign Success with DataMedium

Tests ability to define KPIs, attribution approach, and data-driven evaluation for campaigns.

marketingMetricsData AnalysisPublicis Groupe Holdings B.V
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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
The finish line: interview-readyComplete all 24 questions plus 3 hands-on drills to finish this plan.