Top 19
Prep plan
Updated weekly · Last refresh Aug 30

Product & Design Business Analyst Interview Questions

The questions to prepare for a Product & Design Business Analyst interview. Questions from real interview reports rank first. Updated weekly.

19questions
~3htotal time
Track your progressSign up free to work through all 19 questions and resume where you left off.
Start practicing free →
1
Product SenseStart here. 3 questions · ~25 min
Design UI Feature A/B TestMedium

Design an experiment plan to measure whether a new UI feature improves user outcomes without hurting key guardrail metrics.

MetricsExperimentationUser NeedsProduct & Design
Prioritize Competing User RequestsMedium

Approach for deciding which user problem to solve first when multiple requests compete.

Feature PrioritizationUser NeedsProduct VisionProduct & Design
More Product Sense questions with a free account
2
SQL & Data Manipulation3 questions + 3 drills · ~55 min
3
Metrics3 questions · ~25 min
Define Success Metrics for FeaturesMedium

Set a clear north star, supporting KPIs, leading indicators, and guardrails for a new product feature.

North Star MetricLagging IndicatorsKPIsProduct & Design
Analyze User Engagement Drop After Feature ReleaseMedium

Assess the 15% drop in user engagement after a new app feature release and propose metric decomposition strategies.

Product & Design
More Metrics questions with a free account
4
Behavioral & Leadership8 questions · ~66 min
More Behavioral & Leadership questions with a free account
5
More topics2 questions · ~16 min
Correlation Versus Causation in AnalysisEasy

Explain why correlated customer behaviors do not by themselves prove a causal effect, and how you would tell the difference.

CorrelationHypothesis TestingCausal InferenceProduct & Design
Prioritize Work Across Multiple ProjectsEasy

Explain how you prioritize work across multiple analytics projects with competing deadlines and stakeholders.

Trade-offsRoadmappingScope ManagementProduct & Design
The finish line: interview-readyComplete all 19 questions plus 3 hands-on drills to finish this plan.