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Updated weekly · Last refresh Aug 30

Procter & Gamble Research Analyst Interview Questions

The questions to prepare for a Procter & Gamble Research Analyst interview. Questions from real interview reports rank first. Updated weekly.

24questions
~3htotal time
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1
Statistics & ProbabilityStart here. 5 questions · ~40 min
Designing a Consumer Focus GroupMedium

Tests study design choices for capturing consumer insights and translating them into actionable conclusions.

ExperimentationHypothesis TestingSample SizeProcter & Gamble
Designing a Reliable Consumer SurveyMedium

Tests survey design, validity considerations, and how you ensure data quality.

Confidence IntervalsHypothesis TestingSample SizeProcter & Gamble
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2
Strategy7 questions · ~56 min
Influencing Stakeholders to AdoptMedium

Tests persuasion, alignment building, and communication of a compelling research direction.

EstimationCompetitive AnalysisGrowth StrategyProcter & Gamble
Building a Business Story From DataMedium

Tests data storytelling, insight synthesis, and linking findings to business outcomes.

EstimationCompetitive AnalysisGrowth StrategyProcter & Gamble
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3
Product Sense3 questions · ~24 min
Defining Consumer VoiceEasy

Tests ability to translate consumer signals into decision-relevant insights and language.

User ResearchUser NeedsPain PointsProcter & Gamble
Sustaining Premium Feel in PackagingMedium

Tests product sense and how you design evaluation criteria for packaging changes.

User ResearchUser NeedsValue PropositionProcter & Gamble
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4
Behavioral & Leadership6 questions · ~48 min
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5
More topics3 questions · ~24 min
Turning Data into a Business StoryMedium

Tests analytical thinking and communication of insights from data to business impact.

KPILeading IndicatorsDiagnosisProcter & Gamble
Using Excel, SQL, Python, or RMedium

Tests practical data skills and your ability to transform raw data into insights.

JoinsData WranglingAggregationsProcter & Gamble
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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Analyze Customer Purchase Trends with Window FunctionsEasy
Practice
Recently asked
Practice drill

Calculate the monthly spending trends for customers using window functions and joins.

The Home DepotAvisoWorld Wide Technology
Weekly Service KPI by TeamMedium
Practice
Practice drill

Analyze weekly service delivery performance by team using joins, a CTE, date aggregation, and KPI calculations.

KPIJoinssqlDeloitteReputation
Analyze Decision Impact by RegionEasy
Practice
Practice drill

Use joins, CASE WHEN, and date filtering to compare outcome rates before and after a decision.

Data WranglingDiagnosisAggregationsHarbourVest Partners
The finish line: interview-readyComplete all 24 questions plus 3 hands-on drills to finish this plan.