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Pavago Interview Questions

The questions to prepare for Pavago interviews, across all roles. Questions from real interview reports rank first. Updated weekly.

42questions
~6htotal time
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1
MetricsStart here. 3 questions · ~24 min
Measure Marketing Campaign SuccessEasy

Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.

Funnel AnalysisKPIsLeading IndicatorsPPavago
Prioritize Core Sales KPIsMedium

Explain which sales metrics matter most, how they balance leading and lagging signals, and how they connect to pipeline health.

North Star MetricKPIsDiagnosisPPavago
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2
Execution8 questions · ~64 min
Decide What to AutomateEasy

Explain how you decide which tests to automate versus keep manual, balancing risk, cost, and long-term maintenance.

Trade-offsRisk AssessmentScope ManagementPPavago
Balancing Delivery Speed and QualityMedium

Explain how you handled a real speed-versus-quality conflict, including trade-offs, stakeholder alignment, and execution.

Trade-offsRisk AssessmentScope ManagementPPavago
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3
Behavioral & Leadership26 questions · ~208 min
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4
More topics5 questions · ~40 min
Offline vs Online AttributionHard

Tests your approach to building attribution models that separate offline and online channel impact at Pavago.

framework designattribution modelsPPavago
Validate ERP Data IntegrityMedium

Tests data validation, reconciliation, and quality controls for ERP-to-analytics pipelines.

Data Qualitydata validationerp systemsPPavago
Join Types and Reporting RiskEasy

Tests SQL join understanding and ability to prevent reporting errors that affect business decisions.

Joinsfinancial datajoin typesPPavago
A/B Test Significance MethodsMedium

Tests your knowledge of statistical inference and experimental rigor for marketing performance decisions.

Data AnalysisStatistical SignificanceA/B TestingPPavago
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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
The finish line: interview-readyComplete all 42 questions plus 3 hands-on drills to finish this plan.