Top 21

Prep plan

Updated weekly · Last refresh Oct 17

PATH Marketing Analytics Specialist Interview Questions

The questions to prepare for a PATH Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

21questions

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MetricsStart here. 4 questions · ~34 min

Prioritize Marketing Dashboard MetricsMedium

Design a marketing dashboard that ties campaign performance to pipeline impact, with clear KPI prioritization across the funnel.

North Star MetricKPIsDiagnosis

PATH

Measure Core Feature EngagementMedium

Define the metrics that show whether engagement in a core feature is improving.

RetentionDiagnosisEngagement Metrics

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Behavioral & Leadership9 questions · ~77 min

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More topics8 questions · ~69 min

Significance of A/B TestingEasy

Explain why A/B testing matters in marketing analytics and how it supports causal, metric-driven campaign decisions.

ExperimentationGuardrail MetricsA/B Testing

PATH

Find Pain Points from FeedbackMedium

Use customer feedback to identify the biggest pain points in the user journey.

User ResearchUser NeedsPain Points

PATH

Statistical Evaluation of PerformanceMedium

Tests your statistical reasoning for interpreting marketing results and uncertainty.

Confidence IntervalsRegressionHypothesis Testing

PATH

Marketing Report From Raw DataMedium

Tests end-to-end reporting workflow from raw data to actionable insights.

Data WranglingGroup ByAggregations

PATH

Estimate Marketing ROIHard

Tests your ability to model marketing impact and ROI using sound assumptions.

EstimationPricing StrategyGrowth Strategy

PATH

A/B Test a New MessageHard

Tests experimental design choices for measuring message impact on conversions.

MDESample SizeA/B Testing

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Hands-on SQL practiceWrite and run real queries in the editor. 2 drills · ~20 min

Multiple Orders With NULL HandlingMedium

Practice

Practice drill

Find customers with multiple valid orders while safely handling NULL customer names, customer IDs, and order amounts.

null handlingJoinsData Wrangling

NeenOpal

Dplyr Cohort AggregationMedium

Practice

Practice drill

Aggregate BetterUp session lengths by user cohort with a PostgreSQL join and average calculation.

null handlingJoinsData Wrangling

The finish line: interview-readyComplete all 21 questions plus 2 hands-on drills to finish this plan.