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Updated weekly · Last refresh Oct 17

Notion Labs Marketing Analytics Specialist Interview Questions

The questions to prepare for a Notion Labs Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

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~3htotal time
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1
MetricsStart here. 4 questions · ~32 min
Analyze New Feature EngagementMedium

Assess a new feature using adoption, activation, repeat usage, and retention metrics tied to user value.

Leading IndicatorsA/B TestingEngagement MetricsNotion Labs
Measure Marketing Campaign SuccessEasy

Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.

Funnel AnalysisKPIsLeading IndicatorsNotion Labs
Diagnosing Underperforming CampaignsMedium

Tests structured troubleshooting and use of data to identify root causes in marketing performance.

Funnel AnalysisKPIsDiagnosisNotion Labs
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2
Behavioral & Leadership10 questions · ~80 min
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3
More topics5 questions · ~40 min
Marketing Campaign A/B Test DesignMedium

Design a marketing campaign experiment with a pre-registered metric plan, power calculation, and ship rule that respects guardrails.

ExperimentationHypothesis TestingA/B TestingNotion Labs
Notion Labs MotivationEasy

Tests motivation and alignment with Notion Labs mission and product-driven culture.

User NeedsValue PropositionProduct VisionNotion Labs
Marketing Analytics ToolsEasy

Tests familiarity with analytics tooling and practical application to marketing measurement.

JoinsData WranglingAggregationsNotion Labs
Data-Driven Marketing StrategyMedium

Tests your end-to-end analytics approach and ability to drive decisions and measurable outcomes.

EstimationCompetitive AnalysisGrowth StrategyNotion Labs
A/B vs Multivariate TestingEasy

Tests understanding of experimental design choices and when to use each testing method.

ExperimentationStatistical SignificanceA/B TestingNotion Labs

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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Optimize Slow SQL QueriesMedium
Practice
Practice drill

Demonstrate a PostgreSQL approach for optimizing a filtered aggregation query over related tables.

Subqueriesdatabase optimizationJoinsBoeing Intelligence & AnalyticsRRM Design & EngineeringWaymo
SQL for Weekly Completion RatesMedium
Practice
Practice drill

Join Notion Labs task data with team metadata to calculate weekly completion rates by team.

Date FunctionsJoinsGroup ByNotion Labs
Window Functions for MoM ChangeMedium
Practice
Practice drill

Use CTEs and LAG to calculate monthly average cardholder transaction volume and month-over-month percentage change.

Window FunctionsLag/LeadAggregationsCapital OneNotion Labs
The finish line: interview-readyComplete all 19 questions plus 3 hands-on drills to finish this plan.