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Updated weekly · Last refresh Aug 30

Niantic Marketing Analytics Specialist Interview Questions

The questions to prepare for a Niantic Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

50questions
~7htotal time
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1
SQL & Data ManipulationStart here. 8 questions + 1 drill · ~78 min
Rank Campaigns by ROI Per RegionMedium
Practice

Aggregate Netflix campaign performance and rank campaigns by ROI within each region using a CTE and RANK().

Window FunctionsRankingGroup ByNiantic
SQL Conversion Rate by CampaignEasy
Practice

Calculate daily campaign conversion rates with conditional aggregation, a CTE, and a campaign dimension join.

Date FunctionsGroup ByAggregationsNiantic
Top Daily Rides by VehicleMedium
Practice
Practice drill

Rank the top 3 completed rides per vehicle per day using joins, a CTE, and ROW_NUMBER.

Window FunctionsJoinsData WranglingWaymo
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2
A/B Testing & Experimentation9 questions · ~77 min
Use CUPED to Improve Experiment PowerHard

Assess how CUPED changes variance and sample size in an online experiment, and decide whether the uplift is detectable.

ExperimentationCUPEDPower AnalysisNiantic
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3
Product Sense5 questions · ~43 min
Prioritize Marketing Strategy DataMedium

Framework for deciding which data matters most when shaping a marketing strategy.

Feature PrioritizationUser NeedsProduct VisionNiantic
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4
Metrics10 questions · ~86 min
Analyze Campaign Metrics That MatterEasy

Explain how you evaluated a marketing campaign using funnel, efficiency, and business outcome metrics.

KPIsLeading IndicatorsDiagnosisNiantic
Measure Retention Beyond ConversionsMedium

Assess whether campaign-driven conversions turn into retained, valuable users instead of short-lived acquisition spikes.

RetentionConversion RateDiagnosisNiantic
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5
Strategy8 questions · ~68 min
Marketing Budget Optimization FrameworkMedium

Framework for optimizing marketing budget across channels using unit economics, attribution, and customer value.

EstimationTAM/SAM/SOMGrowth StrategyNiantic
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6
Statistics & Probability8 questions · ~68 min
Correlation Versus Causation in MarketingEasy

Explain why an observed marketing relationship can be correlated without being causal, and how you would validate a true causal effect.

CorrelationHypothesis TestingCausal InferenceNiantic
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7
More topics2 questions · ~17 min
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The finish line: interview-readyComplete all 50 questions plus 1 hands-on drill to finish this plan.