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Prep plan
Updated weekly · Last refresh Aug 30

Meta Platforms Marketing Analytics Specialist Interview Questions

The questions to prepare for a Meta Platforms Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

18questions
~3htotal time
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1
A/B Testing & ExperimentationStart here. 3 questions · ~26 min
Fix Selection Bias in RCTHard

Tests your ability to diagnose and mitigate bias in experiments to protect causal inference.

experiment designBiasCausal InferenceMeta Platforms
Design Instagram Ad A/B TestMedium

Tests experimental design choices and how you measure causal impact for Meta Platforms ad products.

experiment designGuardrail MetricsA/B TestingMeta Platforms
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2
Behavioral & Leadership8 questions · ~69 min
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3
More topics7 questions · ~61 min
30-Day Campaign User RetentionMedium
Practice

Calculate 30-day retention for users exposed to a Google Ads campaign using CTEs, joins, aggregations, and date filtering.

Window FunctionsDate FunctionsAggregationsMeta Platforms
MTA vs MMM RecommendationMedium

Explain how MTA and MMM differ, what each is good for, and when to use each for marketing measurement and budget decisions.

EstimationCompetitive AnalysisGrowth StrategyMeta Platforms
Diagnose 20% CAC IncreaseMedium

Tests metrics thinking and structured root-cause analysis for Meta Platforms marketing performance.

CACLeading IndicatorsDiagnosisMeta Platforms
Targeting and Success for WhatsApp BusinessMedium

Tests product sense and campaign measurement for Meta Platforms WhatsApp Business launches.

User SegmentsMetricsValue PropositionMeta Platforms
SQL Data Cleaning Preparation ApproachEasy

Explain how to clean and prepare messy marketing data in SQL using validation, null handling, and basic data wrangling.

Data WranglingETLMeta Platforms
Allocate Holiday Budget for ROASHard

Tests strategic planning and measurement-driven allocation across Meta Platforms ad products to improve ROAS.

Cost-Benefit AnalysisBusiness AcumenGo-to-MarketMeta Platforms
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Hands-on SQL practiceWrite and run real queries in the editor. 2 drills · ~20 min
The finish line: interview-readyComplete all 18 questions plus 2 hands-on drills to finish this plan.