Meta Account Executive Interview Questions

The questions to prepare for a Meta Account Executive interview. Questions from real interview reports rank first. Updated weekly.

50questions

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MetricsStart here. 12 questions · ~96 min

Explain LTV for a SaaS client, calculate it from churn and margin, and show how to use it with CAC for acquisition decisions.

Explain ROAS for Meta AdsEasy

Explain ROAS for a Meta Ads client, calculate the decline, and diagnose why efficiency fell despite higher purchases and revenue.

Diagnosis

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Execution12 questions · ~96 min

Recover a stalled $4.5M Meta ads expansion in 8 weeks despite ROI concerns, legal delays, and procurement pressure.

Launch Advantage+ Retail CampaignMedium

Coordinate a 10-week Meta holiday launch that depends on client engineering, agency creative, and Meta partners you do not manage.

Trade-offsRisk AssessmentScope Management

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Strategy12 questions · ~96 min

Prioritize the Most Important CustomersMedium

Evaluates prioritization logic and how you segment accounts for impact.

Prioritization

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Find Meta Opportunities in Five YearsHard

Assesses your ability to think strategically about future opportunities for Meta.

Forecasting

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Sales & Customer9 questions · ~72 min

Research Before a New Customer CallMedium

Assesses preparation, account research, and how you tailor your approach to each customer.

preparation

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Behavioral & Leadership3 questions · ~24 min

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