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McGriff Interview Questions

The questions to prepare for McGriff interviews, across all roles. Questions from real interview reports rank first. Updated weekly.

25questions
~3htotal time
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1
MetricsStart here. 5 questions · ~40 min
Measure Marketing Campaign SuccessEasy

Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.

Funnel AnalysisKPIsLeading IndicatorsMcGriff
Diagnosing Underperforming MarketingMedium

Tests your ability to diagnose performance gaps and drive improvements using analytics.

KPIsLeading IndicatorsDiagnosisMcGriff
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2
Product Sense3 questions · ~24 min
Prioritize Marketing Strategy DataMedium

Framework for deciding which data matters most when shaping a marketing strategy.

Feature PrioritizationUser NeedsProduct VisionMcGriff
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3
Execution4 questions · ~32 min
Prioritizing High-Value AccountsMedium

Tests time management and prioritization across competing client and pipeline needs.

time managementtask managementPrioritizationMcGriff
Cross-Selling in Existing BookMedium

Tests your ability to expand coverage and revenue through structured account analysis.

client managementsales strategycross-sellingMcGriff
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4
Behavioral & Leadership10 questions · ~80 min
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5
More topics3 questions · ~24 min
Ensuring Analysis AccuracyEasy

Tests your approach to validation, QA, and statistical correctness in research work.

Confidence IntervalsHypothesis TestingStatistical SignificanceMcGriff
Handling Missing DataMedium

Tests your approach to data quality issues and maintaining reliable marketing analytics.

SubqueriesData WranglingCTEsMcGriff
Experience With Large AccountsMedium

Evaluates your ability to handle complex, high-stakes customer relationships.

experienceMcGriff
Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Identify Funnel Bottlenecks in OnboardingHard
Practice
Practice drill

Use joins, CTEs, and aggregations to find the weakest step in an onboarding funnel and estimate lost conversions.

Funnel AnalysissqlDiagnosisAtlassianRevolut
Analyze Decision Impact by RegionEasy
Practice
Practice drill

Use joins, CASE WHEN, and date filtering to compare outcome rates before and after a decision.

Data WranglingDiagnosisAggregationsHarbourVest Partners
Daily Session Funnel Conversion RatesHard
Practice
Practice drill

Calculate daily session-level funnel conversion rates using CTEs, CASE WHEN, and date functions.

User NeedsData WranglingAggregations
The finish line: interview-readyComplete all 25 questions plus 3 hands-on drills to finish this plan.