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Lyft Customer Insights Analyst Interview Questions

The questions to prepare for a Lyft Customer Insights Analyst interview. Questions from real interview reports rank first. Updated weekly.

50questions
~8htotal time
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1
SQL & Data ManipulationStart here. 11 questions · ~106 min
Analyze Customer Purchase Trends with Window FunctionsEasy
Practice

Calculate the monthly spending trends for customers using window functions and joins.

Lyft
January Shopper Retention RateMedium
Practice

Calculate January cohort retention using date filtering and aggregate counts on a single shoppers table.

Date FunctionsJoinsAggregationsLyft
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2
Metrics8 questions · ~77 min
Analyze a Successful CampaignEasy

Describe how you would evaluate a successful marketing campaign using funnel KPIs, conversion, and ROI.

KPIsDiagnosisEngagement MetricsLyft
Critical Metrics for Product LaunchMedium

Choose the most important launch metrics, balancing early signals, long-term outcomes, and a clear KPI hierarchy.

KPIsConversion RateLeading IndicatorsLyft
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3
A/B Testing & Experimentation8 questions · ~77 min
Diagnose Sample Ratio MismatchHard

Investigate sample ratio mismatch and decide whether an experiment readout is trustworthy enough to ship.

Guardrail MetricsSample Ratio MismatchA/B TestingLyft
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4
Statistics & Probability8 questions · ~77 min
Determining A/B Test SignificanceMedium

Explain how to evaluate whether an A/B test result is statistically significant and how to interpret the result.

marketing experimentStatistical SignificanceAnalysisLyft
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5
Product Sense6 questions · ~58 min
Prioritize Insights for Product TeamsMedium

Decide which customer insights matter most to product and customer success teams, and which should wait.

Feature PrioritizationUser NeedsValue PropositionLyft
Research Analyst Motivation in ProductEasy

Explain what drives you as a Research Analyst, grounded in how research creates product value for users and teams.

User NeedsValue PropositionLyft
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6
Behavioral & Leadership9 questions · ~86 min
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