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Updated weekly · Last refresh Aug 30

lululemon Marketing Analytics Specialist Interview Questions

The questions to prepare for a lululemon Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

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1
Statistics & ProbabilityStart here. 5 questions · ~45 min
Explaining P-Value and PowerEasy

Compute a two-proportion z-test and explain p-value and statistical power for an onboarding experiment with an inconclusive result.

Hypothesis TestingPower AnalysisP-Valueslululemon
Explain P-Value in Marketing TestEasy

Use a two-proportion z-test to assess a banner A/B test, then explain the resulting p-value clearly to a non-technical stakeholder.

Confidence IntervalsHypothesis TestingP-Valueslululemon
Explain P-Value and Power in A/B TestingEasy

Use a two-proportion z-test and power analysis to explain p-value and statistical power for an onboarding A/B test.

Power AnalysisA/B TestingP-Valueslululemon
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2
SQL & Data Manipulation3 questions + 3 drills · ~57 min
Email to Store Conversion DelayHard

Tests SQL logic for attribution across email engagement and in-store purchase timing.

JoinsData WranglingCTEslululemon
Top LTV Guest QueryHard

Tests SQL skills for cohorting by LTV and computing time-window order frequency for marketing analytics.

Window FunctionsDate FunctionsRankinglululemon
Core Analytics SkillsEasy

Tests breadth of core analytics tooling and your ability to apply them to marketing measurement.

Window FunctionsJoinsAggregationslululemon
First Chime Feature After SignupMedium
Practice
Practice drill

Use a CTE, LEFT JOIN, and ROW_NUMBER to find each user's first Chime feature touch after signup.

Window FunctionsJoinsRankingAsanaChime
Top Daily Rides by VehicleMedium
Practice
Practice drill

Rank the top 3 completed rides per vehicle per day using joins, a CTE, and ROW_NUMBER.

Window FunctionsJoinsData WranglingWaymo
Most Common User Navigation PathsMedium
Practice
Practice drill

Use LEAD, CTEs, and ranking to find the most common 3-step user navigation paths across active-user sessions.

Window FunctionsJoinsCTEsPoshmarkQuora
3
More topics3 questions · ~27 min
Build a Marketing KPI DashboardMedium

Design a dashboard that connects campaign activity, funnel conversion, and acquisition efficiency to business outcomes.

North Star MetricKPIsLeading Indicatorslululemon
A/B Test StatisticsHard

Assesses statistical reasoning for marketing experimentation and decision-making.

statisticslululemon
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The finish line: interview-readyComplete all 11 questions plus 3 hands-on drills to finish this plan.