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Updated weekly · Last refresh Oct 17

Kepler Group Business Analyst Interview Questions

The questions to prepare for a Kepler Group Business Analyst interview. Questions from real interview reports rank first. Updated daily.

50questions
~7htotal time
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1
StrategyStart here. 13 questions · ~104 min
2
Metrics14 questions · ~112 min
Prioritize Marketing Dashboard MetricsMedium

Design a marketing dashboard that ties campaign performance to pipeline impact, with clear KPI prioritization across the funnel.

North Star MetricKPIsDiagnosisKepler Group
Assess Marketing Effectiveness With KPIsEasy

Connect marketing KPIs to business outcomes using a clear hierarchy from spend and acquisition to conversion and ROI.

Lagging IndicatorsKPIsLeading IndicatorsKepler Group
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3
SQL & Data Manipulation13 questions + 3 drills · ~134 min
Discuss Data Analysis Tooling ChoicesEasy

Explain how SQL fits with data analysis and visualization tools, and when to use each in an analytics workflow.

JoinsData WranglingAggregationsKepler Group
Analyze Large Data SetsMedium

Tests your data analysis approach and ability to draw actionable conclusions from large datasets.

Data Analysissoftware toolsKepler Group
Build KPIs With SQL and PythonMedium
Practice
Practice drill

Build customer-plan KPIs from joined sample data, including order completion, revenue, and average completed order value.

KPIsJoinssqlIntuit
Analyze Decision Impact by RegionEasy
Practice
Practice drill

Use joins, CASE WHEN, and date filtering to compare outcome rates before and after a decision.

Data WranglingDiagnosisAggregationsHarbourVest Partners
Top Regions by KPI ThresholdsMedium
Practice
Practice drill

Identify Bolt regions that satisfy every defined KPI threshold using joins, conditional aggregation, and filtering.

KPIssql basicsJoinsBolt
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4
Product Sense5 questions · ~40 min
Ad Campaign You LikedMedium

Evaluates your product sense and your ability to connect creative choices to marketing objectives.

Kepler Group
Interesting Digital Marketing CampaignMedium

Assesses your product sense and ability to connect campaigns to measurable outcomes.

campaign analysisdigital marketingKepler Group
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5
Behavioral & Leadership4 questions · ~32 min
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6
More topics1 question · ~8 min
The finish line: interview-readyComplete all 50 questions plus 3 hands-on drills to finish this plan.