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Updated weekly · Last refresh Oct 17

Intuit Research Analyst Interview Questions

The questions to prepare for a Intuit Research Analyst interview. Questions from real interview reports rank first. Updated daily.

14questions
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1
MetricsStart here. 3 questions · ~27 min
Define a Product North StarMedium

Define a North Star Metric for a product and explain how it guides KPI selection and growth decisions.

User SegmentsNorth Star MetricKPIsIntuit
Define Success Metrics for FeaturesMedium

Set a clear north star, supporting KPIs, leading indicators, and guardrails for a new product feature.

North Star MetricLagging IndicatorsKPIsIntuit
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2
Statistics & Probability3 questions · ~27 min
A/B Testing for Product FeaturesMedium

Explain how to design and evaluate an A/B test for a product feature, including metrics, MDE, sample size, and guardrails.

Hypothesis TestingStatistical SignificanceA/B TestingIntuit
Handling Missing Data and BiasMedium

Tests statistical rigor and bias awareness for reliable research outcomes.

CorrelationCausal InferenceData WranglingIntuit
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3
Product Sense4 questions · ~37 min
Approach a User Research ProjectEasy

A structured approach to planning and running a user research project that identifies user needs and drives product decisions.

User ResearchUser NeedsPain PointsIntuit
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4
More topics4 questions · ~37 min
GTM Strategy for New ProductMedium

Evaluates your ability to think through positioning, target users, and rollout plans for a fintech product.

product launchIntuit
SQL Retention Rate QueryMedium
Practice

Calculate Disney+ January cohort retention in February using a CTE, LEFT JOIN, date filters, and distinct user counts.

sql queryData AnalysisIntuit
Use SQL Joins for AnalysisEasy

Tests your SQL proficiency for building correct datasets for analysis.

JoinsGroup ByAggregationsIntuit
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Hands-on SQL practiceWrite and run real queries in the editor. 2 drills · ~20 min
Build KPIs With SQL and PythonMedium
Practice
Recently asked
Practice drill

Build customer-plan KPIs from joined sample data, including order completion, revenue, and average completed order value.

KPIsJoinssqlIntuit
Compare Channel Retention by CohortHard
Practice
Practice drill

Calculate day-30 retention by acquisition channel using joins, CTEs, date filtering, and channel-level aggregation.

Date FunctionsJoinsGroup ByRipplingInstacartpayactiv
The finish line: interview-readyComplete all 14 questions plus 2 hands-on drills to finish this plan.