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Intuit Research Analyst Interview Questions

The questions to prepare for a Intuit Research Analyst interview. Questions from real interview reports rank first. Updated weekly.

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1
MetricsStart here. 3 questions · ~25 min
Define Success Metrics for FeaturesMedium

Set a clear north star, supporting KPIs, leading indicators, and guardrails for a new product feature.

North Star MetricLagging IndicatorsKPIsIntuit
Define a Product North StarMedium

Define a North Star Metric for a product and explain how it guides KPI selection and growth decisions.

User SegmentsNorth Star MetricKPIsIntuit
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2
Statistics & Probability3 questions · ~25 min
A/B Testing for Product FeaturesMedium
Recently asked

Explain how to design and evaluate an A/B test for a product feature, including metrics, MDE, sample size, and guardrails.

Hypothesis TestingStatistical SignificanceA/B TestingIntuit
Running a Hypothesis Test in CodeMedium

Tests statistical implementation skills and correct hypothesis testing workflow.

Hypothesis TestingStatistical SignificanceP-ValuesIntuit
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3
Product Sense4 questions · ~33 min
Approach a User Research ProjectEasy

A structured approach to planning and running a user research project that identifies user needs and drives product decisions.

User ResearchUser NeedsPain PointsIntuit
Contradicted Hypothesis in ResearchMedium

Tests scientific thinking, adaptability, and how you revise conclusions based on evidence.

User ResearchUser NeedsProblem SolvingIntuit
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4
More topics4 questions · ~33 min
Use SQL Joins for AnalysisEasy

Tests your SQL proficiency for building correct datasets for analysis.

JoinsGroup ByAggregationsIntuit
Find Data for Ambiguous ProblemsMedium

Tests your approach to scoping, data discovery, and turning ambiguity into measurable questions.

EstimationCompetitive AnalysisGrowth StrategyIntuit
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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Compare Channel Retention by CohortHard
Practice
Practice drill

Calculate day-30 retention by acquisition channel using joins, CTEs, date filtering, and channel-level aggregation.

Date FunctionsJoinsGroup ByRipplingInstacartpayactiv
Calculate Monthly Sales Growth by Product CategoryMedium
Practice
Practice drill

Calculate month-over-month sales growth for each product category using JOINs and window functions.

JoinsAggregationsWayfairREVOLVEFanatics
Compare Conversion Rates by ChannelEasy
Practice
Practice drill

Calculate channel-level conversion rates from a single events table using GROUP BY and conditional aggregation.

Group ByCase WhenAggregationsCaesars entertainmentBerkshire HathawayLeague
The finish line: interview-readyComplete all 14 questions plus 3 hands-on drills to finish this plan.