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Top 25
Prep plan
Updated weekly · Last refresh Aug 30

Instacart Marketing Analytics Specialist Interview Questions

The questions to prepare for a Instacart Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

25questions
~4htotal time
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1
SQL & Data ManipulationStart here. 3 questions + 2 drills · ~45 min
Compare Channel Retention by CohortHard
Practice

Calculate day-30 retention by acquisition channel using joins, CTEs, date filtering, and channel-level aggregation.

Date FunctionsJoinsGroup ByInstacart
Cleaning Attribution DataMedium

Assesses your approach to data quality and reliability in attribution reporting.

data cleaningdata integrityInstacart
January Shopper Retention RateMedium
Practice
Practice drill

Calculate January cohort retention using date filtering and aggregate counts on a single shoppers table.

Date FunctionsJoinsAggregationsInstacartUber
Average Delivery Time by RegionMedium
Practice
Practice drill

Join orders and shoppers to calculate average delivery hours by region for the previous calendar month.

Date FunctionsJoinsAggregationsInstacartPeloton interactiveUber
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2
Strategy5 questions · ~42 min
Tell Me About YourselfEasy

Tests your ability to deliver a clear, relevant introduction tailored to the role at Aqr.

Competitive AnalysisGo-to-MarketInstacart
Diagnosing Organic Traffic DropMedium

Evaluates your troubleshooting process for SEO and organic performance changes.

Diagnosisperformance analysisInstacart
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3
Metrics3 questions · ~25 min
Incremental ROI for CampaignsMedium

Tests your ability to quantify incremental impact across channels and attribution approaches.

roicampaign performanceInstacart
Paid Social KPIsMedium

Assesses your KPI selection and how you tie metrics to campaign objectives.

KPIInstacart
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4
Behavioral & Leadership12 questions · ~102 min
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5
More topics2 questions · ~17 min
A/B Test for Promotional DiscountMedium

Evaluates your experimental design, success metrics, and controls for marketing promotions.

experiment designInstacart
SEO Keyword and AttributionMedium

Evaluates your methods for connecting SEO inputs to measurable outcomes.

Instacart
The finish line: interview-readyComplete all 25 questions plus 2 hands-on drills to finish this plan.