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Updated weekly · Last refresh Aug 30

Instacart Consultant Interview Questions

The questions to prepare for a Instacart Consultant interview. Questions from real interview reports rank first. Updated weekly.

25questions
~3htotal time
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1
ExecutionStart here. 10 questions · ~80 min
Handle Conflict Within Your TeamEasy

Explain how you handle team conflict while keeping delivery on track and maintaining trust across stakeholders.

Trade-offsRisk AssessmentScope ManagementInstacart
Handling a Difficult StakeholderEasy

Describe how you handled a difficult stakeholder while keeping execution on track and preserving alignment.

Trade-offsRisk AssessmentScope ManagementInstacart
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2
Metrics7 questions · ~56 min
Evaluate A/B Test Results for New FeatureMedium

Assess the impact of a new feature on conversion rates through A/B testing analysis and statistical significance evaluation.

ExperimentationA/B TestingInstacart
Metrics for a New LaunchEasy

Define the core metrics for a new product launch, from early adoption and activation to retention and long-term value.

Lagging IndicatorsKPIsLeading IndicatorsInstacart
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3
Strategy4 questions · ~32 min
Data Driven Strategic RecommendationMedium

Describe a case where data analysis led to a strategic recommendation, with clear diagnosis, trade offs, and business impact.

EstimationCompetitive AnalysisSWOTInstacart
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4
More topics4 questions · ~32 min
Values and Instacart CultureEasy

Tests cultural fit and alignment with Instacart’s operating principles.

User NeedsValue PropositionProduct VisionInstacart
Transaction Trends and RecommendationsHard

Tests SQL, data manipulation, and translating customer transaction patterns into actionable recommendations.

Window FunctionsData WranglingAggregationsInstacart
Statistical Methods AppliedEasy

Tests your depth of statistical knowledge and your ability to connect methods to real use cases.

RegressionCorrelationHypothesis TestingInstacart
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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Compare Monthly User Retention CohortsMedium
Practice
Practice drill

Calculate month-1 retention for January vs February signup cohorts using joins, date filtering, and aggregation.

Window FunctionsDate FunctionsAggregationsTrideumZulilyeBay
Calculate 30-Day User RetentionHard
Practice
Practice drill

Use CTEs, joins, and date filtering to calculate 30-day retention by signup cohort from login and feature usage data.

Window FunctionsDate FunctionsAggregationsCurefitReachMobiIndeed
Weekly Shopper Retention RateMedium
Practice
Practice drill

Calculate week-over-week shopper retention using CTEs, self-join logic, and weekly aggregation on completed orders.

Window FunctionsDate FunctionsAggregationsSpliceInstacartPublicis Groupe
The finish line: interview-readyComplete all 25 questions plus 3 hands-on drills to finish this plan.